But no one perhaps reflects that before a diamond becomes what it is, a dazzling crystal that sinks the surroundings into darkness by absorbing all the light rays into itself, it passes through a series of hazardous evolutions, from the bottom of the earth to the surface and then, through ruthless cutting and polishing at the hands of jewel-cutters. It is a surprising legend.

Al-Zumuroda Jewellery too has passed through a continuous chain of evolution over the years to be what it is today the premiere jewellery that introduces the choicest designs and patterns always anticipating the fast changing trends in ornamental fashions. It has never been an easy job; committed creative thinking, numerous trials and experiments on a variety of designs and patterns spread over two decades was required to reach the perfection we have achieved today. The manufacturing process has been mainly through 3 phases:

• The Concept. An apt beginning is the toughest part of any operation or any enterprise. To conceive an apt idea/concept regarding jewellery you need 2 things : innovative styles that justify the changing trends in the industry; the tastes of the clientele. Endless search for new concepts followed until you hit something out of the blue.

• The Sketch. Concepts become concrete. It could be a drawing or a sketch by men specialized in jewellery designs. Here again a lot of trials take place before you arrive at a finale normally with couple of choice known as designs.

• The Reality. A concept takes shape in the form of a sketch which in its final stage is converted into beautiful designs. And, like an efficient stone cutter, the craftsman turns the best design into an iconic masterpiece a cute ornament, beautiful jewelers is born!!